The Japan Securities Dealers Association (JSDA)

The JSDA has endeavored to promote medium- and long-term asset building and improve the financial literacy of individual investors as matters of crucial strategic importance. Among its initiatives to this end, the JSDA has undertaken initiatives such as educational activities to expand the investor base, dissemination and promotion of financial literacy, and activities related to preventing individuals from falling victim to investment scams. This year, we are actively participating and cooperating in the World Investor Week campaign through the following activities:

- “Securities Investment Day”

We have designated October 4th as “Securities Investment Day” in order to get more people interested in securities investment. As in the past, the JSDA has developed and distributed posters to its member firms in efforts to maintain and enhance recognition amongst member firm officers and staff members as well as boost investor awareness of Securities Investment Day.

- Creation of a special website and requesting cooperation from Association Members

We have created a website introducing World Investor Week, and through it, widely disseminated the campaign. In addition, we have created the following banner in Japanese, and requested our Association Members to cooperate in the World Investor Week campaign by widely using the banner as well.

For more information, please see the JSDA's website (English).

- Educational activities for young investors

We have created YouTube channels and special websites in order to disseminate the attractiveness of securities investment to inexperienced investors and uninterested people, particularly members of the young generation.

For more information, please see https://www.youtube.com/channel/UC7BLJ5b59r7CPGWEjEzyd7w (Japanese)

- Educational activities for individual investors

We summarize the main points of NISA (Nippon Individual Savings Account), which is a tax incentive system suitable for medium- and long-term asset building, and disseminate information on special websites and leaflets.

For more information, please see https://www.jsda.or.jp/nisa/index.html (Japanese)

- Message videos from celebrities

We post video messages from celebrities regarding the October 4th Securities Investment Day on our special website to deliver information in efforts to gain more attention and increase awareness.

For more information, please see https://www.jsda.or.jp/toushimessage/index.html (Japanese).

- Financial and securities education

We are hosting seminars & events, dispatching lecturers, and providing online content for inexperienced or novice investors.

For more information, please see
https://www.jsda.or.jp/jikan/index.html (Japanese)
https://www.youtube.com/channel/UCMdIaJg0R2Qxvvh-6c_aJjQ/ (Japanese)

- Preventing investment scams

In order to prevent investment scams, we are conducting public awareness campaigns directed at general consumers and investors that call attention to their potential risk of becoming victim to investment fraud, including creating advertisements and providing information on our website.

For more information, please see https://www.jsda.or.jp/anshin/inv_alerts/toushisagi/campaign.html (Japanese)

Japan Exchange Group (JPX)

JPX actively engages in providing economics and financial education programs to improve financial literacy. JPX offers various seminars and programs for financial and investor education by age group and investment experience, as described on the JPX website.

In fiscal year 2021, due to the Covid-19 situation in Japan, JPX conducted our educational programs mostly online. Over the course of about 60 sessions for schools from elementary through to high school, about 3,200 school children attended, while nearly 200 sponsored courses and joint courses for university students reached an aggregate total of about 21,000 students. Besides targeting specific age groups, the Seminar Manebu* initiative (formerly JPX Academy) is open to anyone interested in learning about finance and economics and asset building. This online content was viewed more than 350,000 times during the fiscal year. JPX also conducted Workplace Manebu outreach programs for listed companies and other entities to offer sessions as part of their training for employees and new hires. A total of about 3,600 people attended these sessions across approximately 40 companies and organizations.
*(“Manebu” is a play on two words: the English word “money” and the Japanese word “manabu” meaning “to learn.”)

In addition, we enhanced the online content on our dedicated TSE Manebu website, which features videos on economics and finance and asset building explained through the use of intuitive infographics, and drew about 1.5 million pageviews per month.

In April 2022, we established “JPX Manebu Lab” as a new brand in our efforts to further enhance and improve our financial and economics education programs.

Our financial and economics education programs will be held mostly online throughout World Investor Week 2022. For details on the schedule, please visit JPX's webpage for educational seminars and events (available only in Japanese).

For our online learning portals (available only in Japanese), please visit:

Financial Services Agency

The JFSA promotes investor protection and investor education to improve financial and digital literacy through:

  • Based on the implementation of the new junior high school / high school study guidelines, (i) training for teachers, and (ii) dispatching lecturers to teacher training courses at universities
  • Taking measures more effectively to improve financial literacy, such as school visits by officers, seminars, and the creation of teaching materials in cooperation with related organizations
  • Proposing content to better understand a variety of financial products
  • Initiatives to disseminate NISA / Dollar-Cost Averaging NISA

On Oct. 4 (Tue.), 2022, in preparation for the “Securities Investment Day” set by the JSDA, the JFSA plans to post three to five minute message videos from KISHIDA Fumio, Prime Minister, and SUZUKI Shunichi, Minister of Finance and Minister of State for Financial Services, on the JSDA’s website.

Websites (Japanese):

Tokyo Metropolitan Government

We are pleased to announce that the Tokyo Metropolitan Government and FinCity.Tokyo are holding “Tokyo Sustainable Finance Week.” This week long event (October 3 to 9) seeks to promote ESG investment and green finance. JFSA is supporting this initiative.

As one of the main events of the week, we would like to invite you to register for the Tokyo Sustainable Finance Forum, where leaders in the field will discuss global trends and the future of sustainable finance. Please see the website to register and gain more details.










  • YouTubeチャンネル「まなぶ わかる とうし チャンネル」
    https://www.youtube.com/channel/UC7BLJ5b59r7CPGWEjEzyd7w (Japanese)
    • ・個人投資家向け周知活動


      • 「みんなにいいさ!NISAがいいさ!!」
        https://www.jsda.or.jp/nisa/index.html (Japanese)
        • ・著名人からのメッセージ動画



          • 「特設サイト「10月4日は証券投資の日~将来のために考えよう!~」
            https://www.jsda.or.jp/toushimessage/index.html(Japanese) (Japanese)
            • ・金融経済教育活動


              • ウェブサイト「投資の時間」
                https://www.jsda.or.jp/jikan/index.html (Japanese)
              • ウェブセミナー「はじめての資産運用講座」(10月4日開催)
              • 動画「教えて桐谷さん!はじめての株式投資」(10月4日公開)
                https://www.youtube.com/channel/UCMdIaJg0R2Qxvvh-6c_aJjQ/ (Japanese)
                • ・「株や社債をかたった投資詐欺」被害防止に係る広報活動

                  https://www.jsda.or.jp/anshin/inv_alerts/toushisagi/campaign.html (Japanese)




                  2021年度は、新型コロナウィルス感染症の状況により、当社教育プログラムをオンライン中心で開催しました。そのうち、小中高校生向けは約60回、約3,200人、大学生向けは寄附・連携講座含めて約200回、延べ約21,000人が参加しています。 また、世代を問わず「金融経済」や「資産形成」について、学ぶ意欲に応える機会を提供する「セミナーマネ部!(旧JPXアカデミー)」は、延べ35万人を超える方々に視聴されました。上場会社等向け講師派遣サービス「出張マネ部!」では、社内研修や新人研修等の機会に約40の企業と団体、約3,600名の方々に受講いただきました。






                  • 新高校学習指導要領の実施を踏まえ、教員向け研修や大学の教員養成課程への講師派遣
                  • 金融リテラシー向上のための取組みを行なっている関係組織とも連携し、出張授業、セミナー、教材の作成等の施策をより効果的に実施
                  • 様々な金融商品への理解を深めるためのコンテンツの提供
                  • NISA・つみたてNISAの普及に向けた取組み




                  金融庁が後援する取り組みとして、東京都・FinCity.Tokyo(一般社団法人東京国際金融機構)では、サステナブルファイナンスの普及等を目的とする「東京・サステナブル・ファイナンス・ウィーク(Tokyo Sustainable Finance Week; TSFW)」を10月3日から9日にかけて実施し、ウィーク期間中には、グローバルな動向や将来展望をテーマとした「東京・サステナブル・ファイナンス・フォーラム」を開催します。詳細については、TSFWウェブサイトをご覧ください。

                  World Investor Week Coordinator(s): Daiki Sato, daiki.sato@fsa.go.jp

                  Updated: October 04, 2022