Meeting the needs of a new generation of investors – the role of the financial sector

Sponsor: European Fund and Asset Management Association (EFAMA)

Region: Worldwide

Date: Wed, 06-Oct-2021 13:00 CET

On this occasion, EFAMA will present a new animated brochure aimed at millennials, titled 'Investing for a better future – 5 tips to do more with your savings’.

The brochure aims at stimulating millennials to consider investing early and explains how to get started. It will be available in many European languages.

This will be followed by three presentations and a Roundtable discussion on the role of the private sector in the evolving needs for financial education of millennials.

The event will be open to the public and the media.

Introductory remarks & Presentation of the leaflet
Denise Voss (ALFI), Chair of EFAMA’s Investor Education Platform

Three ten-minute presentations on Millennials & Money & Investing

  • Bettina Mazzocchi (Head of iShares & Wealth for FraBeLux, BlackRock)
  • Massimo Mazzini (Head of Marketing and Business Development, Eurizon Asset Management)
  • Guillaume Prache (Managing Director, Better Finance)

Keynote address by Professor Alex Edmans on the importance of financial literacy to millennials and the importance of teaching finance as a force for good

Roundtable discussion – The role of the private sector in their evolving needs for financial education: Q&A with the millennials present at the event

  • Moderator: Natalie Westerbarkey (Director & Head of EU Public Policy | Fidelity International), Vice-Chair of EFAMA’s Investor Education Platform
  • Panellists: Alex Edmans, Massimo Mazzini, Denise Voss, Bettina Mazzocchi, and Guillaume Prache.

To register, please visit .

For more information on this event, please visit:

Event Coordinator: Bernard Delbecque

Updated: September 27, 2021