Lead Organization: Securities and Exchange Commission
INVESTOR EDUCATION PROPOSAL FOR WORLD INVESTORS WEEK (WIW)
Theme: "Rights of the Ghanaian retail Investor"
Aim: To create general awareness about investor rights with respect to retail investors on the Ghanaian Capital Market.
Objective: This is to;
Strategy: To achieve the above aim and objectives, we propose to use media and public relations strategy;
1) Media Strategy:
It will involve the use of interviews on available programmes on radio and television of selected media houses. E.g. GTV, TV3, GHOne, UTV, Joy FM, Citi FM, Starr fm. Peace FM, Adomfm etc. These stations have been specifically chosen to air the programme simultaneous on sister FM stations in the regions. This will effectively reach a wider audience across the country.
Available Programmes: These media channels/programmes will be used as a vehicle to carry out the outreach;
Articles will also be written and placed in selected print media. e.g. Daily Graphic, Graphic Business and the Business and Financial &Times on investor rights and responsibility.
A seminar will be organized for Shareholders Association of Ghana based on the theme.
Duration: It will be a one week intense campaign in the first week of October 2017(2nd to 8th October 2017). This is in line with IOSCO’s Programme calendar for Global Investor Education called "World Investor Week 2017".
Target Audience: The target audience will be made up of:
World Investor Week Coordinator(s): Frank B Bonkor