World Investor Week: Countries

Ghana

Lead Organization: Securities and Exchange Commission

INVESTOR EDUCATION PROPOSAL FOR WORLD INVESTORS WEEK (WIW)

Theme: "Rights of the Ghanaian retail Investor"

Aim: To create general awareness about investor rights with respect to retail investors on the Ghanaian Capital Market.

Objective: This is to;

  • Educate Capital Market Investors/Shareholders on their available rights. E.g. Right to vote at AGM, Right to call for a meeting, right to appoint and dismiss directors, right for information,, right to sell and buy shares etc.
  • Protect investors from fraudulent schemes.
  • Educate investors on various investment products/vehicles on the market
  • Encourage investors to lodge complaints through the official channels

Strategy: To achieve the above aim and objectives, we propose to use media and public relations strategy;

1) Media Strategy:

It will involve the use of interviews on available programmes on radio and television of selected media houses. E.g. GTV, TV3, GHOne, UTV, Joy FM, Citi FM, Starr fm. Peace FM, Adomfm etc. These stations have been specifically chosen to air the programme simultaneous on sister FM stations in the regions. This will effectively reach a wider audience across the country.

Available Programmes: These media channels/programmes will be used as a vehicle to carry out the outreach;

  • Breakfast show (Promotional and Social)
  • Premium Segments
  • Business News and other News segments
  • Eagle Banker's Consult
  • Business Programmes
  • Texting (SMS Ghana)

2) Articles:

Articles will also be written and placed in selected print media. e.g. Daily Graphic, Graphic Business and the Business and Financial &Times on investor rights and responsibility.

3) Event:

A seminar will be organized for Shareholders Association of Ghana based on the theme.

Duration: It will be a one week intense campaign in the first week of October 2017(2nd to 8th October 2017). This is in line with IOSCO’s Programme calendar for Global Investor Education called "World Investor Week 2017".

Target Audience: The target audience will be made up of:

  • Shareholders of listed and unlisted firms.
  • Potential investors' e.g. Ghanaian working group between the ages of 18 to 50 years (Students, workers etc.)
  • General Public

Website(s): http://www.sec.gov.gh

World Investor Week Coordinator(s): Frank B Bonkor